Our Services
Our Range of Training Solutions
To develop effective training modules for brand communication and marketing professionals, we blend foundational knowledge with hands-on, strategic skills. Our training modules are therefore designed to build essential understanding of the marketing/communication roles and objectives within the organisation in order to enhance the individual’s on-the-job strategic thinking.
MARKETING & BRAND COMMUNICATION
Brand Identity & Positioning
• Crafting brand purpose, vision, and values
• Differentiation strategies and competitive analysis
Consumer Psychology & Behaviour
• Understanding buyer personas and decision-making processes
• Emotional branding and storytelling techniques
Marketing Strategy & Planning
• Integrated marketing communications (IMC)
• Campaign planning and KPI setting
Communication & Messaging
Focus on how brands speak and connect:
Tone of Voice & Brand Language
• Developing consistent messaging across platforms
• Adapting tone for different audiences and contexts
Content Creation & Copywriting
• Writing for social media, email, and web
• Visual storytelling and multimedia integration
Crisis Communication & Reputation Management
• Scenario planning and response frameworks
• Media training and stakeholder messaging
Digital & Data-Driven Marketing
Modern tools and analytics for smarter decisions
Social Media Strategy & Engagement
• Platform-specific tactics (Instagram, LinkedIn, TikTok, etc.)
• Influencer marketing and community building
SEO, SEM & Performance Marketing
• Keyword strategy and ad campaign optimisation
• Conversion tracking and A/B testing
Marketing Analytics & Insights
• Using data to refine messaging and targeting
• Dashboards and reporting tools (Google Analytics, Meta Insights)
Brand Experience & Innovation
Modules that push creative boundaries:
Experiential & Event Marketing
• Designing immersive brand experiences
• Measuring impact and ROI
Brand Partnerships & Co-Branding
• Strategic alliances and cross-promotions
• Legal and creative considerations
Sustainability & Purpose-Driven Branding
• Communicating ESG initiatives authentically
• Avoiding greenwashing and building trust
Practical Workshops & Simulations
Hands-on learning to apply concepts:
Live Campaign Simulation
Teams plan and execute a mock campaign with real-time feedback
Brand Audit & Strategy Redesign
Analyse existing brands and propose improvements
Pitch Deck & Presentation Skills
Crafting compelling brand proposals for internal or client use
ORGANISATIONAL INTERNAL COMMUNICATION
This training program is designed to strengthen internal organisational communication. It’s tailored for teams aiming to improve clarity, collaboration, and organisational culture across all departments.
• Improve clarity and consistency in internal messaging
• Foster a culture of open, respectful communication
• Equip staff with tools for effective written and verbal communication
• Reduce misunderstandings and increase productivity
Modules
• Principles of effective communication
• Common barriers and how to overcome them
• Email etiquette and instant messaging protocols
• Meeting communication best practices
• Feedback culture and conflict resolution.
• Role-playing exercises (e.g., handling miscommunication)
• Group discussions on communication challenges
• Scenario-based problem solving
• Active listening and empathy-building activities
• Email and memo templates
• Meeting agenda and minutes templates
• Feedback forms
• Communication flowcharts for escalation and reporting
• Short videos on communication styles (assertive, passive, aggressive)
• Microlearning quizzes on tone, clarity, and professionalism
• Case studies of successful internal communication strategies
• Pre- and post-training self-assessments
• Peer evaluations
• Certification of completion for HR records
• Glossary of internal terms and acronyms
• Style guide for internal documents
• Communication policy handbook
• Monthly “Communication Clinics” for ongoing support
• Anonymous suggestion box for communication improvements
• Recognition program for excellent communicators
