BRAND CATAPULT UPSKILL
The Power of Momentum
Overview and Genesis
Brand Catapult Upskill is a brainchild of two university classmates Ntsiruweni “Craig” Mukhuba and Nndivhuheni “Shirley” Ramalivhana, conceived out of the need to create a sustainable platform to provide training for marketing and organisational communications professionals from early job trainees all the way to the top of the communication hierarchy at company or otherwise, organisational environment inclusive of public sector entities.
About Us
We are a fully black South African owned company with directors boasting over 70 years of collective experience in the marketing and organisational communications experience, in addition, we have forged a symbiotic alliance with credible consultants in other service sectoral knowledge development spheres to make our company even richer in the IP development space.
Our Range of Training Solutions
To develop effective training modules for brand communication and marketing professionals, we blend foundational knowledge with hands-on, strategic skills. Our training modules are therefore designed to build essential understanding of the marketing/communication roles and objectives within the organisation in order to enhance the individual’s on-the-job strategic thinking.
MARKETING & BRAND COMMUNICATION
Brand Identity & Positioning
• Crafting brand purpose, vision, and values
• Differentiation strategies and competitive analysis
Consumer Psychology & Behaviour
• Understanding buyer personas and decision-making processes
• Emotional branding and storytelling techniques
Marketing Strategy & Planning
• Integrated marketing communications (IMC)
• Campaign planning and KPI setting
ORGANISATIONAL INTERNAL COMMUNICATION
This training program is designed to strengthen internal organisational communication. It’s tailored for teams aiming to improve clarity, collaboration, and organisational culture across all departments.
• Improve clarity and consistency in internal messaging
• Foster a culture of open, respectful communication
• Equip staff with tools for effective written and verbal communication
• Reduce misunderstandings and increase productivity
Modules
• Principles of effective communication
• Common barriers and how to overcome them
• Email etiquette and instant messaging protocols
• Meeting communication best practices
• Feedback culture and conflict resolution.
• Role-playing exercises (e.g., handling miscommunication)
• Group discussions on communication challenges
• Scenario-based problem solving
• Active listening and empathy-building activities
• Email and memo templates
• Meeting agenda and minutes templates
• Feedback forms
• Communication flowcharts for escalation and reporting
• Short videos on communication styles (assertive, passive, aggressive)
• Microlearning quizzes on tone, clarity, and professionalism
• Case studies of successful internal communication strategies
• Pre- and post-training self-assessments
• Peer evaluations
• Certification of completion for HR records
• Glossary of internal terms and acronyms
• Style guide for internal documents
• Communication policy handbook
• Monthly “Communication Clinics” for ongoing support
• Anonymous suggestion box for communication improvements
• Recognition program for excellent communicators
